Tags:#Adrian Cockroft#Amazon#EC2#Netflix#public cloud#zCloud#zynga The more you build your own infrastructure, the thinking goes, the more you’re tied to the possibilities that infrastructure affords. Sometimes that may be good, as it seemed to Zynga when it was on the ascendancy. But even then, spending money on expensive data centers is money that can’t then be spent on other areas of the business. And it’s debateable that any one company has the money to keep up with Amazon’s pace of innovation, as Cockroft has argued, and as the company encapsulates in a presentation on business and development flexibility:Netflix incloudsmarch8 2011forwiki from Kevin McEnteeThe Bottom LineAll this aside, it’s not clear that Netflix is right, and that Zynga is wrong to build its data center. What is clear is that Zynga doesn’t seem to be getting the business flexibilty from owning its infrastructure that it needs. Perhaps the new sign of startup success will be operational excellence on someone else’s infrastructure, à la Netflix, rather than the need to go buy infrastructure in bulk. Serverless Backups: Viable Data Protection for … Matt Asay How Intelligent Data Addresses the Chasm in Cloud In Silicon Valley, the true sign of success has been to build one’s own data center. As the theory goes, once you hit a certain size, owning your infrastructure becomes essential to achieving the design and deployment flexibility for outpacing rivals. Importantly, very few companies get to play in this Data Center Club and, hence, few companies get to define the future of the Internet.But what if owning a data center is a liability, not an asset?Zynga’s zCloud ExperimentThis seems to be one lesson from Zynga’s recent battering. Yes, Zynga CEO Mark Pincus was referring to head count, not server count, in a recent all-hands employee meeting when he said, “We want to get back to being a nimble company that moves quickly to innovate, iterate, and find the player heat.” But he might as well have been talking about the company’s big investment in its own infrastructure.As InformationWeek‘s Charles Babcock reported in 2011, Zynga has long had a strategy of moving successful games from the cloud – Amazon’s EC2, part of the Amazon Web Services cloud platform – to its own data center. But in mid-2012, Zynga seriously accelerated this, pushing 80% of its workloads to its own servers and off AWS to improve efficiency. Along the way, Zynga built out its own zCloud to take the load of its increasingly popular games.But “efficiency” can be read more than one way, especially with the waning of popularity in some Zynga game titles.The Inefficiency Of OwnershipAs Netflix cloud architect Adrian Cockroft notes, commenting on Zynga’s cloud strategy, there may be better ways to save money than by building a data center:If we need to save money, we optimize usage, tune code and spend less. No lock-in to big datacenter spend. I’d rather spend $100M capex on the next original series or a new country launch than a datacenter. How much did [Zynga] spend on ZCloud, and what’s the utilization level now? Opportunity lost to spend on new product. Related Posts Top Reasons to Go With Managed WordPress Hosting Or as The Register‘s Jack Clark put it: Cloud Hosting for WordPress: Why Everyone is Mo…
As brinkmanship goes, few can compete with Salesforce.com CEO Marc Benioff or Oracle CEO Larry Ellison. While the world oohed and aahed over the dynamic duo’s nine-year partnership announced last week, missing from virtually all reports was Salesforce.com’s dalliance with PostgreSQL, the increasingly popular open-source relational database.Was Salesforce serious about Postegres? Or was it simply a way of building leverage?Salesforce Flirts With PostgreSQLLast year Salesforce, a long-time Oracle customer, sent ripples through Oracle’s Redwood Shores campus when job postings revealed that the company was hiring five Postgres developers, with the possibility of hiring as many as 50 in 2013. Those ripples became waves when Salesforce recently hired Tom Lane, a prominent Postgres developer.PostgreSQL, or Postgres as it is often referred, is an open source relational database that competes with Oracle’s own database, as well as the MySQL open source database that Oracle picked up when it acquired Sun Microsystems. Separate from these public moves, I’ve heard from several inside sources that Salesforce was, in fact, weighing the feasibility of a serious jump into Postgres as a way to break its dependence on Oracle. Now that the two companies have made long-term plans together worth at least $10 million for Oracle, however, some Postgres developers like Bruce Momjian now believe that Salesforce is dumping its interest in Postgres, and may simply have seen the open-source database as a pawn to be played in its larger negotiation with Oracle. While the Postgres community’s Josh Berkus was quick to disavow such suggestions as mere speculation, they have more than a ring of truth.All of which suggests that Salesforce never really thought about leaving Oracle behind. As one analyst friend noted to me, “The reality is that it’s very hard to migrate 14 years’ worth of customizations. Salesforce had no choice. The whole Postgres idea was nice in theory but not reality. It’s simply too hard to port.”Salesforce’s Pyhrric Negotiation Victory?Sadly for Salesforce, the company may have painted itself into a corner, even if it did manage to chop a few million off Oracle’s price tag. Make no mistake: Oracle’s database technology is excellent. The problem is that it’s also legacy, and is ill-equipped to embrace the industry’s transition to Big Data.As Cowen & Co. analyst Peter Goldmacher stresses, “Oracle … is far too rigid if Salesforce is really going to take advantage of the enormous amount of data it has. It’s not just the standard reporting/analytics they have to partner for, but it’s also the missed opportunities/flexibility to leverage all that data in so many ways.”Workday, ostensibly the loser in this Salesforce+Oracle pile-up, is built on open-source infrastructure and as such is much better positioned for the future, a theme echoed by GigaOm’s Derrick Harris.Same Ol’ Same Ol’ At SalesforcePostgres wouldn’t have solved Salesforce’s Big Data requirements, but it would have given Salesforce more sovereignty over its infrastructure. Before Salesforce crowed about running commodity servers. Now it’s paying up for Oracle’s Exadata servers. Good luck trying to get off those, or to scale them out.But it was probably too much to expect Benioff, a protegé of Ellison, to diverge too far from his Oracle background. He now declares that choosing Oracle was the best decision he has ever made. Perhaps it was. But it will be interesting to see how he feels about this even three years from now, when data infrastructure has changed dramatically and he’s still mired in legacy architecture. It’s amazing how fast the database industry has changed in the past three years, with NoSQL and Hadoop on the rise as ReadWrite‘s Brian Proffitt highlights.This will simply continue, and Salesforce has just paid to remove itself from some of the biggest innovations the tech industry has seen in 30 years. All of them open source. None of them invented at Oracle.Image courtesy of Magnus Manske under the Creative Commons Attribution-Share Alike 2.0 Generic license. IT + Project Management: A Love Affair Matt Asay 3 Areas of Your Business that Need Tech Now Related Posts Tags:#database#Open Source#Oracle#PostgreSQL#Salesforce Cognitive Automation is the Immediate Future of… Massive Non-Desk Workforce is an Opportunity fo…
Matt Asay Richard Stallman as CEO of Microsoft? I’d pay good money to see that.Translating Car Sales Into Software LicensingMore seriously, could an automobile executive master the nuances of massive software business? Sure. After all, the leading open-source software company, Red Hat, is currently helmed by a former airline executive, Jim Whitehurst. When Whitehurst replaced Matthew Szulik, I called it a terrible mistake, asking “Why bring in airline dead-weight to manage something as disruptive as Red Hat?”Well, I was wrong. Under Whitehurst’s leadership, Red Hat’s sales and stock price have grown consistently and considerably. Sure, it helps that Whitehurst is a bit of a geek, running Linux on his home computers even while he was still COO at Delta. But ultimately business is business.That said, arguably Microsoft needs to stop doing business as usual and place even more bets on cloud, and perhaps an outsider could help with this. Mulally has turnaround experience, and has helped to revamp Ford’s fortunes, navigating a serious financial downturn without resorting to federal bailout dollars.But is this really what Microsoft needs?At Microsoft, Business Is Not the Problem, Technology IsMicrosoft does need a turnaround, given that it’s a nonentity in some of the industry’s hottest markets. But it’s doubtful that such a turnaround can be inspired by a business executive. If it could, arguably Microsoft CEO Steve Ballmer would have already done so. Ballmer is smart and exceptionally driven, but he has been unable to restore Microsoft’s dominance in key markets.As noted on ReadWrite, it’s a case of too much MBA, and not enough developer soul.I’m not sure Microsoft needs an über-geek at its helm, but I do think it needs someone with passion. Steve Jobs was by many accounts, including his own, not a great engineer. But what he lacked in programming know-how he more than made up for in product passion. It strikes me that this is the sort of person that Microsoft needs.Business Insider’s Jay Yarow thinks that “Mulally, with experience running big companies like Boeing and Ford, could corral Microsoft’s overflowing talents and aim them in the right place.” I’m less sanguine. I think it requires a certain type of person to be able to recognize and drive engineering excellence in others. Given the Fords that I’ve driven, I’m not sure Mulally is that person.Image courtesy of Reuters/Thomas Peter. Massive Non-Desk Workforce is an Opportunity fo… 3 Areas of Your Business that Need Tech Now Of course, the fact that people are betting on Mulally is not the same as him actually moving to the front of the line. After all, how people are betting is largely influenced by what they read. For all we know, Swisher’s report is moving the needle for Mulally, even if her sources turn out to be misinformed.They’re likely more accurate than this online poll, however, conducted at NextMicrosoftCEO.com: Related Posts Tags:#Alan Mulally#ceo#Microsoft#Steve Ballmer IT + Project Management: A Love Affair The odds of Ford CEO Alan Mulally taking the executive reins at Microsoft are shortening, according to Irish bookmaker Paddy Power. Indeed, AllThingsDigital’s Kara Swisher cites “sources close to the situation” that Mulally has jumped to the top of a pack of potential candidates. But there are reasons to believe that Mulally is the exact wrong sort of candidate to revive Microsoft’s fading fortunes, given that he would lacks the technology passion that arguably goes wanting at the software giant.The Odds Shorten On Detroit Taking Over RedmondIn addition to Kara Swisher’s generally informed sources, it’s interesting to see betting agents falling in behind Mulally as well: Cognitive Automation is the Immediate Future of…
Tags:#Big Data#Bit Stew#GE#IIoT#Industrial Internet of Things#Internet of Things#IoT The Industrial Internet of Things (IIoT) is set to spark mindblowing levels of global GDP growth over the coming years if industry can overcome significant barriers around data.Value Walk discussed the potential of the IIoT market, which GE research predicts will help generate a $10-$15 trillion boost in global GDP over the next 20 years.IIoT consists of connected sensors and devices that produce streams of data from industrial machines.Bit Stew Systems recently commissioned a survey of top IT executives on their readiness for the IIoT revolution. Of those surveyed, 80% saw the top benefits of IIoT technology as enhanced operating efficiency and uptime.Other key IIoT benefits identified by senior IT execs were: workplace knowledge transfer; better uptime; enhanced operating costs; and better asset performance management.Yet despite these benefits, the survey found that 70% of surveyed firms are only in the planning phase of integrating IIoT technology. Conversely, just 30% of early adopters were already using the technology.And though the road to IIoT riches beckons, it is not without major challenges as industry transitions to new connected technology.Data collection and integration biggest issuesThe research found that IT leaders were most concerned about IIoT challenges around data collection and integration.70% of those surveyed said that proven data modeling and mapping capabilities were the most important aspect of an IIoT platform.However, 64% said that the biggest IIoT challenge stems from difficulties integrating data from a variety of formats and sources, as well as problems extracting business value from such data.And as IIoT devices begin to proliferate at an accelerating pace, senior IT execs raise concerns that actionable intelligence will get lost in the coming data tsunami.87% of those surveyed said that the huge volume of data and the difficulty in verifying its accuracy will cause valuable business insights to get lost along the way. How IoT Will Transform Cold Chain Logistics For… Related Posts The Ultimate Checklist on Ways to Prevent IoT D… Donal Power 5 Industries Destined for Technological Disruption Electronic Design is Utilizing AI-Enabled Solu…
Amber, a mobility startup, has an ambitious plan to deploy self-driving cars in Dutch cities by mid-2018. The team, a spin-out of the Eindhoven University of Technology, is building a ride-sharing platform that will use student drivers to start, before switching to autonomous vehicles.It uses a predictive analytics platform that calculates where the next fare will be, lowering wait times. If one of Amber’s taxis is not available, the app calls a regular cab. As the app gets smarter and Amber adds more drivers, it expects wait times to decrease.See Also: Lyft and nuTonomy announce autonomous R&D partnershipCameras, radar, and other sensors are always collecting data, during the daytime with the drivers, and throughout the night in self-driving mode. Amber has received approval to test its self-driving system on roads in Eindhoven and Helmond, and other cities should come soon, as Netherlands is one of the more forward thinking European countries on autonomous vehicles.“Other companies working at self-driving technology have trouble testing because they always need an engineer behind the wheel,” said Amber CEO Steven Nelemans to GreenBeat. “Our cars are driving during the day with normal drivers to accumulate data. And at night they accumulate even more data in the self-driving mode. We can learn much faster.”Amber plans to launch its first car in 2021, the Amber One, designed with modular components that can be easily replaced. The car, we assume, will have all of the usual self-driving hardware, like Lidar sensors and high-powered graphics processors. The BMW i3 is the current car of choice.The startup is looking to raise $70 million, which would fund the next few years, as Amber starts to deploy self-driving cars throughout the day. Tags:#Amber#Eindhoven#Internet of Things#IoT#mobility#Netherlands#ride-sharing#Self-Driving#taxi David Curry Break the Mold with Real-World Logistics AI and… Related Posts IT Trends of the Future That Are Worth Paying A… 5 Ways IoT can Help to Reduce Automatic Vehicle… For Self-Driving Systems, Infrastructure and In…
Uber vs Lyft: Battling for Supremacy I pressed the CTA button, I entered the website and they got me, as I placed another order.Needless to say that I’m also one of the people in this brand’s target audience. If my mother, for example, received that email, she would definitely flag that email as spam.6. There is no option but to stand outLet me use some visual aid for that:(Source)According to Ascend2’s research, email list segmentation is a task of high difficulty but high reward as well.Email segmentation will make you stand out, and especially personalization, as I mentioned before.Take personalized subject lines, for example. They will make the subscriber open their email, mainly because they see their name on it:But the email’s content needs to be something just as personal, in order to stand out.The sheer volume of emails a user receives every day is astounding, which means that your email will need to make an impression.(Source)This is content that manages to combine seasonal, heavy personalization and value. It’s simply incredible, and I know I’d be enticed to click on the CTA, whether I’d lost something in an Uber or not.7. Segmentation equals happinessI don’t think that this requires an explanation. If you segment your list, people that are interested will see your content.Your subscribers will learn to expect your email and get excited upon receiving it, much like receiving an email from an old friend they always enjoy chatting with.They will also think that your emails are carefully curated especially for them, seeing as the content won’t be irrelevant or dull and boring.Make sure that it feels more like H2H and less like B2C. It’s easier for your subscribers to remain interested if your tone is friendly, effortless and not trying to sell them something.What is more, list segmentation can bring you more leads than you’d think. Segmenting your list will keep subscribers happy with tailor-made content and promotions too good to resist.These happy subscribers are bound to do two things:ConvertSpread the wordWe talked about conversion before. But spread the word? Well, that’s something to think about.Just make sure to pick out an email marketing and automation software that will enable you to do so. For example, Moosend, a Mailchimp alternative, enables users to forward campaigns to other users.And since email marketing converts and word-of-mouth is social proof (has been since the beginning of time, really), then it is guaranteed to bring you more leads.So, keep ‘em happy to keep ‘em coming!In conclusionYour email campaigns cannot appeal to everyone (not even fries can!), but they can be of huge value to some specific groups that are within your target audience and your subscribers’ list.By segmenting your list, you’re doing exactly what you’re supposed to be doing: You’re showcasing what you’re about, one step at a time, to people who are interested to know the bits and pieces you’d like to present in each email.Oh, and before I go, a quick reminder: List segmentation is a fantastic way, but it won’t work wonders on its own. Data-driven decisions, on the other hand, will do the trick, and there is no better way to that than to test away!And another thing: Optimize for all devices. Use your data to see what percentage of your users checks their email on mobile. Compare it to desktop users. And make sure that it works on any and all operating systems.You wouldn’t want to come a long way, just to see your rates drop because of poor performance on some devices, would you?What did you think of this article?Did it answer your questions?Is there something you think we didn’t mention?Please let us know in the comments and don’t forget to share the knowledge with your favorite marketer! Tea Liarokapi 4 Ways You Can Make Your Workplace an Engine of… A Review of Instagram Marketing by Matthew Lucas Téa is a content writer working for email marketing software company Moosend and an obsessive writer in general. In her free time, she tries to find new ways to stuff more books in her bookcase and content ideas-and cats-to play with. Tags:#list segmentation It’s been a really long time since the launch of Hotmail, an even longer time since email was created in the “@” form we’ve all grown to know and love and an even longer time since email itself was grasped as a concept.And even though technology evolves and trends come and go, email is the one and only staple, up to the point where the most effective marketing channel-that inspired the creation of many other channels: Email marketing.Email marketing survived, despite all the ominous predictions that come and go from time to time, that want it dead in some years’ time.Which almost happened, with the invention of spam emails, that reached an all-time high in 2008, as shown by the graph below:(Source)However, email marketing managed to overcome that obstacle and all other obstacles that were thrown in its path (like Google’s tabs for inbox, for example).But how did email marketing get from spam to the force that can guarantee the best ROI, compared to other marketing channels?The trick happened when realization hit all marketers everywhere: Email as a medium needed to be true to its original trait, and that meant that it needed to become personal again, and not a carrier of unsolicited (spammy) information!Personal, you said?Think of an email like a knock on your door. It’s better for you to know who is behind that door, knocking. It’s safer, at least.Now think of someone that knocks on your door and calls your name at the same time. Doesn’t it make you feel like you should open the door and invite them in?That’s what personalized emails are, and that’s why they’re more common nowadays. People expect to hear something that interests them, something that will come in handy sometime.Something they signed up for.You see, the business model nowadays is Human To Human, and this means that you can’t have an email that looks automated and expect it to convert.Try personalization in every step you take! But how are you going to go about that, when you’ve got a good amount of subscribers? You can’t possibly start examining each email subscriber you’ve got, case-by-case.Enter: List SegmentationLet me first go through with the definition: Generally speaking, segmentation is the act of dividing a whole into smaller parts of sections, taking specific factors into account.When it comes to marketing, things are not too different, as email list segmentation means dividing your email list into smaller groups by taking various data and demographics into account.That data could be anything. You can try geographic segmentation, segmentation according to income, educational background, gender, marital status, you name it!This helps in a lot of ways and saving money while making the most of an email campaign is one of them.But I promised you an article about the reasons why email list segmentation is what you need, so without further ado, here’s a list of reasons:1. It can increase your open rateYou can have the most innovative product, the freshest idea, the most wonderful content in the world, the most beautiful email newsletter templates and the best intentions at heart, and still be unable to convert. You know why?Because if nobody opens your email, it doesn’t really matter. It won’t convert anyway.The general idea is that not 100% of your audience is interested in one thing alone. No matter how big or small your list is, you’ll have groups of people that differ significantly from one another. You’ll need to look into the data these groups can provide and act accordingly.You see, your content might be old news or unsolicited information to some and a goldmine to others. Study them, create your buyer personas and check which campaign fits which persona and what KPIs you need for each one, and you’ll see your open rate skyrocket!2. Unsubscribers Who?Sending an email to, say, 1000 people, when only 10 of them would be interested in what you’ve got to offer at that time is a waste of resources and contentThe results won’t be worthy at all, as this tactic will test your subscribers’ patience and, eventually, give you a large unsubscribe rate.(Source)As you can see, 21% of users unsubscribe due to irrelevant content. Which can be potentially harmful and can lead to unwanted expenses as well.List segmentation can help you lower the dreaded unsubscribe rate. Of course there can be no list with a 1% unsubscribe rate, but still, fewer unsubscribers mean more chances to convert.3. No spam, pleaseBeing marked as spam can greatly affect your email deliverability, which is only logical. A spam complaint will show your email provider that your email is not only unwanted but potentially dangerous for your subscribers.The purpose of your email may be to inform, educate or sell, but a spam complaint will definitely make mailbox and email providers think that you’re a scam, which will harm your deliverability rates.The odds will be in your favor though if you provide content the user signed up for. And you will know which content that is, by segmenting your list and making sure to show your subscribers what they need to see, whether it’s news, tips and information, or offers and discount codes.You see, a good open rate is what makes or breaks your reputation as a sender when it comes to mailbox providers and how protective they are of their users. It’ll help them see that your subscribers see how valuable and useful your emails are and make them realize that your content needs to be seen by many.For those of you in the know, it works kind of like backlinks work for SERPs.4. Make your click-through rate (CTR) skyrocketLet me begin by defining what CTR really is: It’s a marketing metric used to determine the rate of subscribers who not only opened but also clicked on any link (or all links) in the main body of your email.Why is that though? Well, content may be king, but what happens when this content doesn’t interest your subscribers at all?This is where segmentation comes to save the day.If, for example, you’re running an email campaign for men’s watches and you’ve included a great discount code in there, you’ll see your click-through rate reach an all-time high if you segment your list and make sure to send this campaign to people who would be interested.Meaning: Men (mostly), in their 20s or older, who care about their appearance and (again, mostly) have a good income and a busy life.A qualified person will see value in your promotional email, click on the link(s) and utilize the offer. Which counts as engagement, which will be greatly appreciated by an email and mailbox provider!5. And what about conversion?The main reason a business is trying to grow their email list is to create loyal members and increase conversion rates, sales and so on and so forth. Therefore, the place for non-converting signups should be limited or, even better, non-existent.Of course, squaring the circle would be easier than having a 100% conversion rate. A general rule of the thumb dictates that a conversion rate of 10% is a good one and it can go higher from that point on.But how are you going to get to that 10%? Why, by appealing to the subscriber’s impulsive nature, of course!Think like a buyer for that one and not a marketer. An email that is appropriate, with strong CTAs and all the information you need would make you click the link and buy the product, that’s a no-brainer.You wouldn’t think twice, especially if the email was just what you needed or was suggesting a product that could be combined with the one you bought originally.Kind of like this: CEOs in Troubled Waters (with Myriam Joire from… When I subscribed to that brand’s newsletter, I got a discount code to use at checkout. You can see that there’s nothing too complicated about that promotional discount and it did appeal to my impulsive nature, as a buyer.But this was all it did. Which resulted in my receiving this, a long time later: Related Posts
This blog was posted by Robin Allen, a member of the Military Families Learning Network (MFLN) Nutrition and Wellness team that aims to support the development of professionals working with military families. Find out more about the MFLN Nutrition and Wellness concentration on our website, on Facebook, on Twitter, and LinkedIn. Photospin.com/ Toh Kheng HoBlog by Joanna ManeroTreating a client undergoing cancer treatment can be a difficult task. Many things are happening in their lives, which may lead to nutrition being put on the back burner. However, we know how important proper nutrition can be during this time. According to the American Cancer Society, proper nutrition during treatment can lead to feeling better, keeping up strength and energy, maintaining weight and body nutrient stores, better-tolerating side effects, lower risk of infection, and a faster recovery.Cancer treatments may result in an altered sense of smell, taste, and appetite, which may lead to malnutrition. These changes are especially problematic in this population as it may leave patients too weak to fight disease. Furthermore, other side effects of cancer treatment include anorexia, anxiety, constipation, depression, dry mouth, diarrhea, mouth sores, nausea, and trouble swallowing. These side effects can further inhibit someone’s willingness to eat. If you find that your client is struggling to consume adequate energy and nutrients during cancer treatments, try some of the tips below.If the problem is appetite:Eat five or six small meals per day.Eat large meals when you are hungry.Start a meal with high-protein foods.Keep your favorite high-energy foods and drinks nearby at all times.Try to be physically active to help stimulate hunger.Ask a family member for help with meal preparation.Drink your calories using smoothies and semi-solid foods that require less chewing.If the problem is nausea:Avoid strong smelling foods.Eat small, frequent meals.Eat sitting up.Having small sips of clear, room-temperature fluid, may be better tolerated.Sip on drinks between meals rather than with a meal.Avoid foods that are heavily spiced, greasy, or overly sweet.Nibble on plain foods such as pretzels and crackers to help control vomiting.If the problem is fatigue:Ask for a family member to help prepare meals.Prepare large meals when you have energy and freeze leftovers.Stay hydrated.Temporarily consume ready-to-eat meals.Look into programs that can provide meals such as Meals on Wheels.If the problem is altered taste and smell:Choose foods that you enjoy.Consume foods at lower temperatures; often lower temperature can help mask the smell and taste of foods.If food tastes bitter or salty, try adding small amounts of sugar.Brush your teeth and rinse your mouth regularly.Try marinades or spices that taste and smell good to you to mask the off-taste of other foods.As you can imagine, this is only a short list of problems that can arise during cancer treatment. Check out the resources below for more information and please join us for a free webinar featuring Dr. Anna Arthur Parker on May 4th, 2017 at 10 am CT to learn more. Register at the event page.Resources/References:https://www.cancer.org/treatment/survivorship-during-and-after-treatment/staying-active/nutrition/nutrition-during-treatment/benefits.htmlhttp://www.mealsonwheelsamerica.org/https://www.cancer.gov/about-cancer/treatment/side-effects/appetite-loss/nutrition-pdqhttp://www.aicr.org/assets/docs/pdf/education/heal-well-guide.pdf
This image was purchased by MFLNMC from iStock.com under member ID 8085767. Return to article. Long Description Chart created in Word Doc. Return to article. Long DescriptionWritten by: Lakshmi Mahadevan, Ph.D., Associate Professor and Extension Specialist – Special Populations, Texas A&M AgriLife Extension Service.DefinitionsSection 504Section 504 of the Rehabilitation Act of 1973 is a civil rights law that prohibits discrimination on the basis of disability in programs and activities, public or private, that receive federal financial assistance. This law conforms to the definition of disability under the Americans with Disabilities Act Amendments Act (ADAAA). Section 504, defines a person as having a disability if he or she:has a physical or mental impairment which substantially limits one or more major life activities,has a record of such an impairment, oris regarded as having such an impairment. 28 CFR Sec. 36.104Under the regulation, learning, reading, thinking and concentrating among others listed in the ADAAA are all considered major life activities. As a general rule, if a child is eligible for services under IDEA, he or she qualifies for protection under Section 504. However, not all students covered by Section 504 are eligible for IDEA-related services. Section 504 has much broader definitions of disability and so it pertains to many more people.Individualized Education Plan or Program (IEP)An individualized education program (IEP) is a required step in the process of receiving special education services. A student’s parents, teachers, and other service providers meet to come to a consensus about the educational accommodations necessary to assist the student in meeting the objectives. This group of professionals and parents are known as the IEP team. Before an IEP can be written a student must be identified as needing services, evaluated, and found eligible (as defined by the Individuals with Disability Education Act, IDEA) for services. Parents/guardians and school personnel (and if applicable the students) must approve the IEP before services can be provided. All are provided with a copy of the IEP. Progress is reported regularly so parents/guardians know if the objectives for the year will be met. At least once a year the IEP team meets to review. During reviews, school personnel and parents/guardians (and student if it’s appropriate) evaluate the progress and decide if revisions should be made. If they’re unable to come to consensus, the parents/guardians may ask for mediation or a due process hearing.What’s the difference between 504 Plans and IEPs?While the procedures are different, the goal is the same: to ensure that students with disabilities have access to a free and appropriate public education that is comparable to the education available to students without disabilities.IEP plans under IDEA cover students who qualify for Special Education. Section 504 covers students who don’t meet the criteria for special education but who still require some accommodations. A student is eligible as long he/she currently has or has had a physical or mental impairment which substantially limits a major life activity. For e.g. students who have Attention Deficit Hyperactive Disorder (ADHD) may qualify if their ADHD “substantially limits” their ability to learn.Students who qualify under Section 504 are required to have a plan that specifies any accommodations that will be made in the classroom. Section 504 plans aren’t part of special education, so they don’t provide individualized instruction, like IEPs do. 504 plans list strategies like extended time on tests or the ability to leave the classroom for short breaks; and related services such as speech-language therapy or study skills classes.Typical conditions that may receive 504 accommodations include but are not limited to, Allergies, Arthritis, Asthma, ADD/ADHD, Bipolar Disorder, Cancer, Cystic Fibrosis, Diabetes, Epilepsy, Hearing Impairment, Certain Learning Disabilities, Orthopedically Impaired Student with health needs, Tourette’s Syndrome Traumatic Brain Injury, Tuberculosis, Visual Impairment and /or Weight issues (obesity, anorexia, bulimia). Since conditions vary and there are no set rules for what a 504 plan should look like, schools do not typically provide for an individualized Section 504 committee. Special education teachers, case managers and teachers can serve as 504 planners. Public schools are however required to write down their policies on 504 plans detailing who formulates them, implements them and under what conditions. Click here to download a sample 504 plan for a child with ADHD.Which is better for my child?At the assessment meeting, parents/guardians are entitled to have all assessment information explained to them before the next meeting at which IEP or 504 accommodations and services are to be determined. Under IDEA parents/guardians’ participation in the IEP process is required. With 504 plans, parents don’t have a law-specified “right” to participate, although it’s best practice for schools to include them. Some school teams may assess the child and make their recommendations of 504 Plan services without parents’ input.Parents/guardians should ask many questions regarding the assessment for e.g.:What is the diagnosis?What level of impairment and what academic areas are impacted by the disability?Will there be a time when a switch will be made for e.g. from an IEP over to 504 or vice versa?How will you be informed about progress?Will there be a re-evaluation and when?What if I disagree? (504 plan failing?)Both 504 plans and IEPs can be very effective when educating children with disabilities. A 504 Plan is a better option when the student can function well in a regular education environment with accommodations. The 504 is generally less restrictive than the IEP, and also less stigmatizing.An IEP is a better option for students with a disability that is adversely impacting education. Eligibility in Special Education opens the door to a variety of related services and supports.Due to the informality of the 504 plans, the legal requirements for implementation are fewer. Parents/guardians have lesser recourse if they disagree with the 504 plan. IDEA has much stronger protections for parents and students, and many more options if there is a dispute. Parents/guardians should consider this when deciding between 504 plans and IEPs. For a free chart comparing IEPs to 504 plans click here.
In this video tutorial, post production guru Rich Harrington walks you through the new ‘track camera’ feature in AE CS6.After Effects CS6 adds a new powerful new tracking tool called the 3D Camera Tracker. Unlike other software based trackers that track the motion of a particular object in the frame, this powerful tracking tool actually tracks the motion of the camera itself. You can use this tracking information to apply motion to objects and layers to match the camera movement – a very powerful post production tool.In this example, video production expert Rich Harrington for CreativeCow.net explains how to use the After Effects 3D Camera Tracker by applying the tracking data to a new graphic logo layer. The logo appears on a street in the video image. So, as the camera moves so does the logo (making it appear as though it’s part of the street). The really incredible thing is that AE actually translates this tracking information in a virtual space larger than the video frame, so the logo can naturally actually come in and out frame depending on the camera movement (jump to 5:40 in the video to see the example).Word of warning: After Effects’ 3D Camera Tracker is processor intensive and will require a speedy machine for the tracking, especially with large format video.
If you’re just starting out as a filmmaker or DP, these three prime lenses are the most essential to start with.First time filmmakers often start out by shooting on zoom lenses, because that seems to be the logical choice. After all, most DSLRs come with a kit lens (which is almost always a zoom), and some filmmakers have experience with camcorder-style cameras that had a fixed zoom lens on them. But eventually, most of these same filmmakers make the jump to prime lenses.Prime lenses offer far more bang for your buck in my opinion. They’re typically much higher quality, faster, and sharper than their zoom lens counterparts — not to mention they’re much more affordable. So when you’re ready to invest in some primes, these are the three you should start with:Please note that these focal lengths are based around a full-frame sensor. If you have a cropped-sensor camera (such as the Blackmagic Pocket Camera), you’ll want to take the crop into account to get a lens with an equivalent focal length.28mmThe 28mm lens offers a slightly wider-than-normal field of view, and is usually the widest you’ll need to go in a real world shooting situation. While it can be helpful to have an 18mm or 24mm in your kit as well, the 28mm is far more versatile, as it can be used to capture extremely wide landscape shots, or moderately wide interiors.Here’s a look at the 28mm lenses offered by B&H Photo: 28mm lensesCheck out this in-depth review of the Sony FE 28mm f/2 lens from Jay SonyAlphaLab:50mmIf I had to pick a single lens to shoot everything on, it would be a 50mm. This focal length is considered the closest to the human eye’s field of view, and therefore can be used in so many different environments. From a close-up on a single actor, to a 2 or 3 shot on a group, the 50mm will have you covered and will probably be the most used lens in your kit.Here’s a selection of 50mm lenses from Adorama: 50mm lensesCheck out this video from DigitalRev where they cover some of the ins and outs of choosing a 50mm lens:85mmWhen you need to capture long lens portrait-style shots, there’s no substitute for an 85mm. In my opinion this is the best focal length for framing faces, and preferable even over the popular 135mm focal length. The reason being is that when you shoot with a 135mm lens you need to position yourself so far back from your talent to get them framed up properly. An 85mm gives you that nice short-telephoto look, but still allows you to work in a smaller space.Take a look at all of the 85mm lenses offered on Amazon: 85mm lensesHere’s one more video from DigitalRev where they compare Canon and Nikon 85mm lenses:What lenses do you consider must-have? Share your thoughts in the comments below.
These are the best places to help you craft stunning cinematic wedding videos. These helpful guides and free assets are a must for anyone shooting wedding video.All images via ShutterstockWhen it comes to making wedding videos, there are a ton of resources out there, some far more helpful than others. In an effort to better help those looking to shoot and edit wedding videos, here are some of the best and most helpful articles — and some exceptional free wedding video assets.Running a Wedding Video BusinessBefore you even book a wedding, there are a few things you’ll want to have in place business-wise. Yes, marketing efforts should be a consideration — but if you’re still very early in your wedding video career, you may not have a lot to show off.The first thing you should do is get your paperwork in order. You will want to have some type of brochure or packet that lists the services your offer, as well as the always necessary wedding video contract. If you don’t have any paperwork, you can download a free wedding contract template and free wedding packet template over on our Ultimate Guide to Producing Wedding Video.Once you have your paperwork in order, it’s time to meet with the couple. A face-to-face meeting is always the best approach, giving you the ability to really get to know one another. You’ll want to discuss the wedding day, and get as many details that are already set in place.Here’s a list of questions to ask couples before the wedding day. If you and the couple agree to move forward, be sure to start the paperwork at the meeting. This could be as simple as giving them the contract to take home or accepting a retainer fee.Shooting Wedding VideosOnce the big day arrives, you’ve got to be prepared. Wedding shoots require a ton of gear, so be prepared to haul around a few bags. If you need some help deciding on the right gear, here are several helpful resources.Stillmotion teamed up with Vimeo to create an excellent How to Shoot a Wedding Video page where you can learn all about gear and capturing the right shots. Take a look at the lenses Stillmotion recommends, and see how they use various lenses to capture different parts of the day.Over on Cinema5D, there’s a helpful piece on shooting weddings with the Panasonic GH4. The 10 Tips to Shoot Cinematic Wedding Video (from brothers Teppo and Matti Haapoja) covers all the support gear the duo uses at Heart Visuals. They also have some great tips on keeping things light so you can move quickly.Here is a look at one of their weddings shot on the GH4 in Normandy.If you are most interested in finding audio and lighting gear, head on over the the B&H blog for The Fundamentals of Wedding Videography for Beginners. This article covers many of the things you need to consider when shooting a wedding, as well as some of the best audio loadout options for wedding videographers.On PremiumBeat, we have also put together a list of All the Camera Gear You Need to Shoot Wedding Videos. The articles gives an overview of all the support gear you will find handy on the wedding day. From stabilization to audio and lighting, you’ll find something to point you in the right direction. If you are looking for some camera lenses, be sure to peruse The 4 Best Lenses for Shooting Wedding Videos.With all this gear to keep track of, you’ll want to make sure to have a checklist to go over before the wedding day. (Also, make sure all of the your gear is cleaned, packed, and ready to go.)If you don’t have a checklist, head over to the Ultimate Guide to Producing Wedding Video to download a free wedding gear checklist, as well as the free wedding day shot list. The shot list will make sure you capture all the shots the bride and groom want, as well as all the shots you’ll need when it comes time to edit. For some quick pointers and professional tips on capturing wedding footage, take a look at 7 Tips for Shooting Awesome Wedding Video.Editing Wedding VideosUp to this point, your main concerns were probably booking and shooting the wedding. I hate to be the bearer of bad news — but the edit can be the hardest part of the process. The edit can make or break any video. A bad edit can easily ruin stellar footage. Here are a few resources for getting the most out of your edits.If you’re looking to cut a feature-style wedding film, read over the 5 Tips for Editing Cinematic Wedding Highlight Videos. You’ll get some tips on transitioning between clips, color grading, and storytelling.There’s also a great discussion over on No Film School’s board on What Makes a Good Wedding Video. Readers chime in with some suggestions on matching shots and keeping the video short.Movement is a great way to transition between clips. If you have shots that just aren’t matching up, consider using overlays or an After Effects template to make a scene pop.Over on RocketStock, they have a ton of great (and affordable!) templates to use. Be sure to take a glance at their stunning wedding video templates.Speaking of RocketStock, we teamed up with them to give wedding videographers some great free assets as well. The Ultimate Guide to Producing Wedding Video has a collection of free wedding light leaks for you to overlay on your footage, as well as some free customizable name badges. If you fall in love with the five name badges, you can purchase an additional twenty wedding titles on RocketStock.Another thing you have to remember is music licensing. There are tons of places for you to find affordable wedding music, including the wedding songs right here on PremiumBeat.If you need help finding the right type of song, be sure to read How to Find the Right Music for Wedding Videos. It will help you decide on the right mood, style, and overall feel for your wedding video. Most importantly, it reminds you to keep the bride and groom’s musical tastes in mind. Take a listen to some of our latest and greatest royalty free Beautiful Wedding Tracks.Sometimes, you may need imagery to use in your wedding video projects, check out the rich library of royalty free images by Shutterstock. Vectors, photos, icons – it’s all there!Know of any other great wedding video resources? Share them in the comments below.
Podcast: Play in new window | Download (13.1MB)Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSSIt’s a wonderful thing to be part of a good sales organization, but what does it look like to be part of a world class sales organization, the truly great ones? Joe Galvin is part of a sales and marketing research and training organization that conducts studies that dig into the practices of sales organizations across the board. In their recent report, “The Growing Gap Between Good And Great” we find some very revealing things about what the truly great organizations do that make them truly great. Most of them are common sense on one level, but that doesn’t mean they are easy to implement or build into the culture of a sales organization. On this episode Anthony chats with Joe about the report to glean the high level insights from the research so that you can build not just a better sales organization, but a great one!3 dominant behaviors of world class sales organizations, on this episode of In The ArenaClick To Tweet3 dominant behaviors or great sales organizations.While there are many similarities between good and great sales organizations, research has discovered 3 primary areas where the great ones shine. Those three areas are: A customer-core, a collaborative culture, and calibrated success. The three work hand in hand, in that order, to enable world class organizations to build a culture and a strategy that truly understands and meets the needs of the customer in a cohesive way. You can find out more details about each of those traits and hear Joe Galvin’s explanation of how they work in a world class sales organization, on this episode.What does it really mean for a sales organization to be customer focused?If you ask most sales managers if their organization is customer focused, you’ll get a very quick, “yes” answer. But is it true? You can look at the way they strategize and create their sales presentations to find out. A truly customer focused organization will do the hard work of getting outside the organization and into the customer’s world so they can truly understand the customer’s needs and desires. That is how they are able to not only create products and services that help their customers where they live and breathe, but also service them in ways that maintain good relationships and promote customer loyalty.Why dominant sales organizations focus dominantly their customers, on this episodeClick To TweetRelationships matter in the sales process.For a long time the mantra in sales has been to “lead with the pitch.” But Joe Galvin believes that’s an approach that is less and less effective. Why? Because everybody has a pitch and customers are becoming more savvy to the way a pitch is made. They don’t care so much about your product or service right off the bat, they care about whether you will care for them and their needs more than anything else. That’s where relational capital comes in. Sales professionals have to spend the time building relationship with customers so that the pitch is backed up by personal trust and commitment. It’s a no-lose approach that Joe’s research supports.The research shows that the easy answer to sales success is the hardest answer.Anthony has observed that sales professionals are prone to the “shiny object” syndrome, looking to the next fancy piece of software or system to increase their sales numbers in a “simple and easy” way. But what he’s long thought is that there is no easy way – at least not like that. The only “easy” way is to truly understand and take care of your customers, which turns out to be the hardest work of all. You can hear how Anthony and his guest, Joe Galvin approach that issue and how Joe’s research supports Anthony’s conclusion, on this episode of In The Arena.Why the customer is at the core of world class sales organizations, on this episodeClick To TweetOutline of this great episode Anthony’s introduction of Joe Galvin and his background in sales. 3 dominant behaviors of world class sales organizations. Why it is sometimes easier to count the things we can count instead of looking externally to our customers. How internal collaboration impacts the effectiveness of a sales organization. The benefits of collaborative organizations in a variety of areas. The importance of strategic relationships VS. leading with the pitch. How research shows that the easy answer is the hardest answer. How you can get a copy of the report for yourself.Resources & Links mentioned in this episodewww.MillerHieman.com or JGalvin(at)MillerHieman.comThe Growing Gap Between Good and GreatThe theme song “Into the Arena” is written and produced by Chris Sernel. You can find it on SoundcloudConnect with AnthonyWebsite: www.TheSalesBlog.comYoutube: www.Youtube.com/IannarinoFacebook: https://www.facebook.com/iannarinoTwitter: https://twitter.com/iannarinoGoogle Plus: https://plus.google.com/+SAnthonyIannarinoLinkedIn: https://www.linkedin.com/in/iannarinoTweets you can use to share this episodeEvery sales process rises and falls on the basis of relationships; more on this episodeClick To TweetLeading with the pitch doesn’t work so much anymore. It’s about relationships; this episodeClick To TweetSubscribe toIn the ArenaApple PodcastsGoogle PodcastsAndroidby EmailRSSOr subscribe with your favorite app by using the address below
Hustlers don’t spend time with people with low personal standards. They don’t spend time with cynics, critics, has-beens, never-will-be’s, or slackers. They don’t spend time with people who have allowed their minds to be infected with negative and self-limiting beliefs. Hustlers don’t hang around with people who are hurting themselves or others through their behaviors.You see, hustlers have high personal standards. They impose a higher standard on themselves because they expect more from themselves.Hustlers surround themselves with two kinds of people: those who have arrived and those who are going places.Model SuccessHustlers spend their time with people who have the life that they want. They spend with people who have achieved some level of success so they can learn from, so they can model them.Hustlers don’t measure their own success against those who are not doing as well as they are. That doesn’t make a hustler feel good about themselves or their achievements. Instead, they measure their success only against those who are still in front of them. They believe that if someone else has found a way to achieve something, that something is also possible for them–if they work harder, smarter, and follow the model.Hustlers are inspired and motivated by people who succeed. That’s who they spend their time with.Brothers and Sisters of the PathHustlers spend time with the up-and-comers, the other hustlers who are going places. They immediately recognize brothers and sisters of the path.Other hustlers may be working to achieve a different goal, but the fact that they have set their sights on that goal, that they have raised their personal standard, and that they are grinding a way to make their vision a reality makes them a brother or a sister.Brothers and sisters of the path support each other. They share their experiences. But more important still, hustlers remind their peers that their vision of themselves is still too small and that they are capable of even more. Each hustler is there to remind another that she can succeed beyond anything she has yet imagined, even if that vision is already enormous.When you were young, it’s likely your parents were concerned about who your friends were, who you spent your time with. They knew then that you would adopt the beliefs–and the behaviors–of the people you spent time with. That belief is as true today as ever.Hustlers raise their own standards. They spend time with people who inspire them, challenge them, and support them. They never lower their standards or spend their time with people who have lowered theirs. Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Now
Get the Free eBook! Want to master cold calling? Download my free eBook! Many would have you believe that cold calling is dead, but the successful have no fear of the phone; they use it to outproduce their competitors. Download Now Last week’s newsletter filled up my inbox. I had written about goals and what I call “discipline lists.” But of the dozens of emails I received, there were only two questions asked over and over again. Those questions were, “What is on your discipline lists,” and “What is the difference between a discipline and goal?The concept is pretty straightforward, and the difference between a goal and a discipline is simple to understand (even though the intentions and results can be very different).Goals Can Be CompletedI am editing my first book now. Publishing a book is a goal. Once I publish the book, I will have achieved that goal. Writing a blog post every day is a discipline. One of the disciplines on my list is to write every day, without exception (this discipline has dramatically changed my life in ways I would have never imagined before I started). There is no end, no event, no date at which I will cross “writing every day,” off my list.Running a marathon is a goal. It has a date by that you will complete it, and upon completion, you will feel the wonderful sense of accomplishment that comes from scratching it off of your list. That’s an excellent goal, but a discipline is different. A discipline would be to exercise every day, to maintain your overall health, fitness, and well-being for the rest of your life. That discipline has no date by which you will complete it. Instead, you do the things each day that maintain your health over the course of your life.Disciplines ContinueGoals are important. It’s helpful to have the target that goals provide you, something to direct your action and provide deadlines. Goals can motivate you, and they can provide you with milestones and a way to keep score. At some point, goals are completed. When you complete them, you can—and you should—set new goals.But, in many ways, disciplines are more powerful than goals. It is easier to be effective in many areas of your life by simply by taking disciplined action every day.What’s on your discipline list?
A few years ago, I had an idea for a sales conference. I asked my friends Jeb Blount, Mike Weinberg, and Mark Hunter to join me in building a conference, believing that there was an appetite for real sales content at a real sales conference. There are a lot of sales conferences, but most have morphed into technology conferences, and in a lot of cases, the tech sponsors provide the content in what amounts to a demo from the stage. We agreed that the conference would provide content for salespeople, sales managers, and sales leaders.As the two-day OutBound Conference came to an end, I had a few thoughts about my friends.Jeb Blount is the hardest-working man in sales. He reached Diamond Status on Delta in January. I don’t know how many miles you have to fly to reach that status, but no one I know who reached it did it in a single month without traveling internationally. Jeb and his team carried the heaviest load when it came to putting on the OutBound conference, and the work they did made it an exceptional experience for everyone who attended.Jeb’s keynote was a mix of this last two books, Sales EQ (for which I wrote the foreword) and Fanatical Prospecting (with a foreword by Mike Weinberg). Jeb’s delivery reminds me of Zig Ziglar, and not just because Jeb leaves the letter “g” off the end of a lot of words, being a southern boy, but because of endless stories and funny anecdotes. I am honored to call him one of my best friends.Mike Weinberg is the honey-badger. I think I might have given him that name on a webinar because of his ability to dole out the blunt truth with a demeanor and honesty that draws people to him. He’s a truth-teller in a world of charlatans. Mike’s work on prospecting is so fundamental and so well designed, that his keynote is a workshop by itself.I was fortunate to write the foreword for Mike’s book, New Sales. Simplified. It has something North of 500 reviews on Amazon.com. Mike is a good man with a good heart. I am happy to call him my friend, and I even more pleased that he is in the business of helping people get better sales results. He is needed now.Mark Hunter is the most polished keynote speaker of our group. I want to call him, “The Voice,” but that hasn’t stuck yet. Mark’s work around High Profit Selling and High Profit Prospecting (with a foreword by Mike Weinberg) is only a part of what he delivers from the stage. A bigger part of his message is around leadership, including leading yourself. Mark came to OutBound after being all over the world the week before, and he showed up as charged up and fired up as I have ever seen him. He is a true professional in his craft.I’ve been friends with Mark for so long I can’t remember how or where we met. All I can tell you is that whenever there is something to do, Mark will be the very first to go joyfully into the endeavor with the belief that it is going to be excellent and that it deserves his best energy. He’s taught me much about speaking, and I am happy that he is the kind of friend that will jump off the train trestle with you—even when you can’t see the water below. Get the Free eBook! Learn how to sell without a sales manager. Download my free eBook! You need to make sales. You need help now. We’ve got you covered. This eBook will help you Seize Your Sales Destiny, with or without a manager. Download Now
People can have differing views on business ideas. There are some that see everything as an expense. These people are enamored with ideas like cost-based accounting, looking at every item to determine what was spent, including things like meetings. Others, however tend to view things as investments, a view that looks at the return in addition to what was spent.So how do you value something like a weekly pipeline meeting. I used this calculator to discover that 8 people in a 30-minute meeting at a base pay rate of $40,000 costs $14.00 per person. What do you get for $14.00?Accountability: If you have a weekly pipeline meeting and require people to report their results in creating new opportunities and moving existing opportunities forward, the investment in this meeting is priceless. What would you pay for accountability, and what costs would it make sense to eliminate this meeting if accountability was in some way diminished?Ideas and Insights: If your weekly opportunity review meeting resulted in your team sharing ideas and insights around what is working, their strategy for winning deals, and how they are handling certain challenges, all of which were adopted by their peers and applied to their deals, what would you be willing to pay for that meeting? If a single shared opportunity resulted in an additional win at your average deal size with an average profit margin, was the meeting worthwhile.Culture: Meetings are an opportunity share purpose and meaning and values. They’re a chance to tell stories and share tribal knowledge. Meetings can also give a sense of belonging, something all human beings need, and one of the things known to create greater engagement. The value of a positive, optimistic, future-oriented, and empowered culture may be close to priceless, and meetings provide a place for values to be shared.Solving Problems: There are two kinds of problems in business. The first category of problems require a decision to be resolved. Oftentimes, that decision is made in a meeting. The second category of problems are systemic challenges that are only resolved with time, energy and real change. These too are solved in meetings, and with a lot of conversation, conversation that may not happen otherwise. The value of solving these difficult, systemic challenges produce returns far in excess of the cost of a meeting.Meetings get a bad rap. No doubt there are bad meetings, unproductive meetings, boring meetings, and meetings for the sake of having a meeting. But there more that are useful. Meetings are still how things get done, and their benefits largely outweigh their costs. Essential Reading! Get my 2nd book: The Lost Art of Closing “In The Lost Art of Closing, Anthony proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.” Buy Now
Podcast: Play in new window | Download (Duration: 46:36 — 37.4MB)Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSSNapoleon Hill’s keys to success are sought after by salespeople around the globe. On this episode of In the Arena, Anthony interviews the King of Sales, Jeffrey Gitomer, and asks him how he earned the opportunity to annotate a special new book of Hill’s earliest works, entitled “Truthful Living.” You’ll hear about 3 main keys to success that Hill refined over his years of teaching, as well as why sales advice can be applied to every aspect of your life. You won’t want to miss this sneak peek look at the upcoming book, so be sure to listen.Focusing on THESE steps every day will make the difference between a good #salesperson and #leader and a phenomenal one. Hear the full story on this episode of #InTheArena featuring the King of #Sales, @Gitomer. @Iannarino Click To TweetJeffrey’s journey towards annotating the upcoming “Truthful Living” book and uncovering Napoleon Hill’s keys to successJeffrey is an expert in sales. Since his early days of writing columns for the Charlotte Business Journal, to being one of the first to create digital marketing content for an internet that didn’t quite exist yet, Jeffrey has become an authority in the sales world. A lifelong fan of Napoleon Hill, he has written for the Napoleon Hill Foundation for over 15 years. So when Don Green gave Jeffrey a collection of Hill’s greatest, unpublished, personal notes and asked about an annotation project, Jeffrey jumped on the opportunity. This two-year endeavor has culminated in the “Truthful Living: The First Writings of Napoleon Hill” (available for pre-order on Amazon and available everywhere October 30). Jeffrey explains that the longer something lasts, the longer something will continue to last, and Hill’s advice on sales, business, and life are invaluable lessons to be learned.Key #1 – Maintaining an attitude of success makes all the differenceNapoleon Hill’s keys to success start with mindset and attitude. Going far beyond feel-good thinking, maintaining an attitude of success allows you to achieve greatness by giving you confidence in your product, business, and career. This confidence then allows you to focus on developing 5 main characteristics outlined by Hill. Here they are.ImaginationDesireEnthusiasmSelf-confidenceConcentrationYou’ll notice these 5 characteristics have nothing to do with sales specifically. A success mindset is transferable to every aspect of your life, and it starts with positivity and always keeping your end-goal in mind.Discover @Gitomer’s journey towards annotating the upcoming #Truthful Living book and uncovering #NapoleonHill’s keys to #success. Catch the full story on this episode of #InTheArena! @IannarinoClick To TweetKey #2 – Understand the difference between managing TIME and managing YOUVery few people have a time management problem – most people have a self-management problem. Jeffrey explains the key difference between managing your time and managing yourself, all on this episode. Narrowing down your timewaster activities, avoiding distractions, and leveraging spare minutes throughout your day are all great ways to increase productivity and stay focused. That’s why Jeffrey poses the question, “Can you manage YOU?”Key #3 – Identify and claim a chief aim in lifeFinally, one of Napoleon Hill’s keys to success lies in having a chief aim in life. Without it, you’ll wander aimlessly through life without making much progress. Start with identifying your chief aim. This could be tied to your passions, skill sets, interests, etc. Then, create a plan of how to achieve this aim. Finally, develop the 5 characteristics that allow you to maintain a healthy mindset and self-control. Focusing on these few steps every day will make the difference between a good salesperson and leader and a phenomenal one. For the full story, be sure to listen to this great episode.A #success mindset is transferable to every aspect of your life, and it starts with positivity and always keeping your end #goal in mind. Hear more from the King of Sales, @Gitomer, on this episode of #InTheArena. @IannarinoClick To TweetOutline of this great episode Jeffrey Gitomer’s passion for writing had simple beginnings The story behind Napoleon Hill The inspiration behind “Truthful Living” and how Gitomer made it actionable Here’s why sales books are so successful in life Key #1 – An attitude of success means everything Key #2 – The value of time is critical to understand Key #3 – Have a chief aim in lifeResources & Links mentioned in this episodeJeffrey’s website: https://www.gitomer.com/Jeffrey on LinkedIn: https://www.linkedin.com/in/jeffreygitomer/Jeffrey on Twitter: @GitomerBOOK: “Truthful Living: The First Writings of Napoleon Hill”BOOK: “Think and Grow Rich”BOOK: “The Sales Bible: The Ultimate Sales Resource, Revised Edition”BOOK: “Little Red Book of Selling: 12.5 Principles of Sales Greatness”BOOK: “Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know”BOOK: “The Only Sales Guide You’ll Ever Need”BOOK: “How To Sell Your Way Through Life”BOOK: “The Law of Success”The Napoleon Hill FoundationAnthony’s planner: www.B2BSalesToolkit.comThe Iannarino Sales Accelerator – 833-426-6274The theme song “Into the Arena” is written and produced by Chris Sernel. You can find it on SoundcloudConnect with AnthonyWebsite: www.TheSalesBlog.comYoutube: www.Youtube.com/IannarinoFacebook: https://www.facebook.com/iannarinoTwitter: https://twitter.com/iannarinoGoogle Plus: https://plus.google.com/+SAnthonyIannarinoLinkedIn: https://www.linkedin.com/in/iannarinoTweets you can use to share this episode“Very few people have a #TimeManagement problem – most people have a self-management problem.” – Hear more great advice from the King of #Sales, @Gitomer, and lessons learned from #NapoleonHill on this episode of #InTheArena. @IannarinoClick To TweetThe King of #Sales, @Gitomer, explains on this episode of #InTheArena that the longer something lasts, the longer something will continue to last. Learn more on success and lessons from the infamous #NapoleonHill – listen now. @IannarinoClick To Tweet Subscribe toIn the ArenaApple PodcastsGoogle PodcastsAndroidby EmailRSSOr subscribe with your favorite app by using the address below Essential Reading! Get my 2nd book: The Lost Art of Closing “In The Lost Art of Closing, Anthony proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.” Buy Now
If you’ve gotten to the point where an ultimatum is necessary, you have made mistakes as a leader and allowed a problem to go unaddressed too long. Inspiration: There is a higher choice than influence. That choice is inspiration. When you lead through inspiration, you help people find and develop into the best version of themselves. You help them find meaning in their work, and you help them identify their purpose. The more you lead from this choice, the less you need to rely on any of the other lesser, yet still sometimes necessary choices. Listening: Leaders spend time listening. Listening is one of the ways that you learn. You constantly take in new ideas and new information so that you can improve your own performance, and the performance of the organization and the people you lead. Great leaders know that they don’t have a monopoly on good ideas and seek them from outside themselves. When your organization needs better execution, being a turnaround leader or a change agent will prevent you from producing the results you need. The flipside is also true: If something is actually broken, execution isn’t enough to realize the organization’s potential. The higher you climb on this spectrum, the greater your relationship will be with those you lead, the better your results, the greater and faster your growth, the more leaders you will create, and the greater your legacy will be. Think about the many top execs in recent years who have crashed and burned after a long ride at the top. Or maybe the people you have known or come in contact with who were spearheading change initiatives in their companies only to suddenly find themselves out of a job. What about you? What kinds of leadership positions have you been in? Have you ever felt like you were competing in Survival of the Fittest? Execution: There are some circumstances that require a leader who can execute and deliver results. The organization is in no danger and doesn’t need real change other than better execution of what is already in place. This choice is often overlooked by new leaders, who believe they must be a turnaround leader or a change agent. But sometimes all that is necessary for the leader to help the organization reach its full potential is to create accountability for executing on what is already in place. The execution leader has time to build consensus, build traditions, and inspire greater action. Different Leadership Approaches When you have influence, you never have to worry about whether or not the people you are leading are doing what they should be doing; they wouldn’t do otherwise. They know you care about them, and they would never dream of letting you down. Caring: No one wants to follow a leader who doesn’t care about them personally. They don’t want to follow someone who doesn’t care about something that creates meaning and purpose and mission. It’s your job to care so deeply that your passion spills over and literally creates followers. Leadership is the ability to get the people you are leading to take action to accomplish specific goals. There are choices available to a leader to motivate their team to act. Some choices are healthier and more effective than others.The steps you take along the way toward a goal are just as important as the goal itself. You want to implement the best choices in your toolkit. Here is a breakdown of some of the most important leadership choices along with the consequences they bring. Persuasion: It might surprise you to find persuasion so close to manipulation. It doesn’t carry the same baggage as “manipulation,” but the only thing separating the two is your intentions. Making a rational, reasoned argument to convince someone isn’t negative. But anything deceptive or self-oriented quickly transforms persuasion into manipulation. Persuasion, in the positive sense of the word, is a choice a leader will need available to her. Influence: Influence is better than persuasion. When you have influence, your relationship does the necessary work in helping you to achieve results through others. Your character makes it easy for people to follow your lead without your having to persuade, manipulate, or command them. First of all, it’s important to understand what type of approach your company needs based on your specific circumstances. Different circumstances ask for different leadership approaches. One of the ways to be a great leader is to know what role you need to play to best serve your organization. Force: It’s tempting to think that force doesn’t belong in a leader’s toolkit, that it shouldn’t be in the range of choices available to a leader. But a leader may, from time to time, need to rely on force in emergency situations. If the threat is great and doesn’t allow for time, doling out orders and requiring people to respond might be the right choice. You may need to make people do what is necessary under extreme circumstances. Manipulation sits in the middle only because it is something less than force and to remind you that it is a choice you may unknowingly make . . . read on. You will need to make reasoned, rational arguments to persuade others as a leader. But there are better choices that will limit the amount of persuading necessary. Leadership Choices and Consequences The Threat of Force: The threat of force, demanding something or else threatening consequences will be forthcoming, shouldn’t be a go-to choice – and never take it lightly. The price to relationships is too high and the effectiveness too low. Ultimatums are a horrible way to produce results, and long term, they destroy the team you lead. This is the choice of last resort, and good leaders should rarely exercise it. Turnaround: When an organization is in trouble, it needs leaders who will take charge. Difficult circumstances or an existential threat require that people take action now, without having the time to debate the choices of action, without a chance to build consensus around the approach, and without concern for tradition. The turnaround leader can break things on their way to making things better, and they can create ill will along the way. But when survival is at stake, this approach is necessary. Deciding: Leaders make decisions. You can’t afford to wait passively as events unfold around you, paralyzed by fear, and failing to act. You will get some big decisions wrong. You will only get some of the big decisions right. You will always have to make adjustments. Come what may, you have to make decisions. Thinking: Leaders spend time thinking. They literally make time to think. Even if it means they have to unplug and go offsite to have the time they need to do nothing other than engaging in an internal dialogue with themselves, asking themselves questions and pondering the answers. Thinking is some of the most difficult work a leader will ever do. The fact is that to lead is to live dangerously. While leadership can be exciting and glamorous, it’s also possible to get knocked off course or out of the action. This survival guide to leadership offers advice to help protect you so you can complete your initiatives. Manipulation: Manipulation is another extremely negative choice. Unlike force, there is never a reason to use manipulation to produce results. It does tremendous damage to your relationships, and it demonstrates to your team that you want what you want, and you’ll make whatever Machiavellian moves necessary to get your result. Manipulation is the choice of the sociopath. Shaping Values: Shaping values is what allows the leader to share what is important, what matters, and what is necessary for the people and the organization they lead to live its purpose. Find and tell stories to bring your values to life. Find a way to catch people doing things right and shine a light on them so that they can serve as an example to others. And protect the positive culture you build from anything that might damage or destroy it. You should only use this choice in the rarest of circumstances, and always take great care to ensure that it isn’t needed. The military needs this choice. So do the police and fire fighters. Business people almost never do. Envisioning: A leader must provide a vision of the future. You have to know where you are taking those that follow you, and where your organization is going. That future needs to be bigger, better, and brighter. It has to provide meaning and purpose. Your vision has to compel others to act and inspire them to do whatever is necessary to bring it to life. Reading: Leaders read. Leaders read about the type of organizations they run. They read about leading and about other leaders. They read the news, nonfiction, and fiction. They synthesize all they read, finding connections and themes that they can use to become better, more effective leaders. You need to surround yourself with a stack of books, magazines, and papers. When you inspire people, not only would they never let you down, more importantly, they wouldn’t let themselves down. Here are 9 responsibilities of a leader. Change Agent: A turnaround is a shift of 180 degrees; the organization is moving in the wrong direction. A change agent needs to adjust the organization’s direction by degrees, more than 1 degree and less than 180. The strategy isn’t quite right and needs to be significantly adjusted. The business model isn’t producing the expected results, and the go-to-market strategy need to be significantly modified. There isn’t all the time in the world to debate the choices and build consensus, but there is some time to enlist the support of other leaders to help make change. When things aren’t working, a leader has to make change. Helping Others Grow: Leaders help others grow. You help others find something inside themselves that they didn’t know was there. Great leaders help guide the people they lead to their best performance, and they challenge them to stretch beyond anything they believed possible. You have to see something inside the people you lead and help them become that. Persuading: You get results by persuading others to change, to do things differently, to grow. Good leaders know that they can’t make anyone do anything. They know that the most powerful tool for change isn’t demanding it but persuading people to make the necessary changes. Your formal authority is nothing compared to your moral authority and your ability to persuade others. Responsibilities of a Leader As exciting as it can be to lead your team through good times and bad, leadership also comes with a lot of tough stuff. To lead through change and turmoil, or even in the best of situations, you have to be sure you have all the tools and skills you need to survive.
Instead of crying foul over the electronic voting machines (EVMs), the Samajwadi Party should realise that people of Uttar Pradesh have rejected it, the BJP said on Saturday, retorting to SP chief Akhilesh Yadav’s demand for going back to ballot papers for holding elections.The BJP, which decimated opposition to secure a thumping majority in UP assembly polls recently, said it seemed that the former chief minister does not have any faith either in the EVMs or the mandate of the state’s voters.“It seems that Akhilesh Yadav does not have any faith in the EVMs (electronic voting machines), the mandate of the people of UP, his father (SP patron Mulayam Singh Yadav) or his uncle (former Shivpal Singh Yadav),” BJP’s UP unit spokesperson Rakesh Tripathi said.He said that instead of crying foul over the EVMs, the SP should try to come to terms with the reality that the people of the state have rejected it.“The results of this UP assembly elections was a Tsunami, which simply annihilated all the possible caste equations. This is a grim reminder to regional satraps that days of politics of caste and religion are over,” Mr. Tripathi said.The BJP spokesperson also coined a new slogan — ’Akhilesh, Maya, Kejriwal| ek sur, ek taal’ — on the prevailing situation vis-a-vis the row over EVMs.Mr. Yadav earlier on Saturday said EVMs cannot be relied upon and demanded that all future elections be conducted through ballot papers.“When will EVMs develop a snag no one can tell … When will the software fail … Machines cannot be relied upon. We do not have faith in EVMs,” he told reporters here.“We have 100 per cent faith in our ballot papers and it is our demand that future elections are held using them … We do not want to go into whether EVMs are good or bad,” the former UP chief minister said.Mr. Yadav said people feel that they have been misled (by the BJP) for forming the government.“The entire election was fought by spreading hatred in the name of caste and religion … The votes were taken by promising benefits in the name of caste and religion,” he said.
The Uttar Pradesh government has transferred Additional Chief Secretary (Medical Education) Anita Bhatnagar Jain in connection with the deaths of children at state-run BRD college in Gorakhpur, an official spokesperson said on Thursday.A high-power committee probing the hospital tragedy, where over 50 children had died in less than a week, had submitted its report to the UP government on Wednesday.“Anita Bhatnagar Jain has been transferred. She has been posted as DG (Training). Her charge has been given to Rajneesh Dube,” he said.Dube, Principal Secretary (Revenue), would hold the additional charge of Medical Education, the spokesperson said.In its report submitted yesterday, the committee probing the hospital tragedy has recommended initiating criminal action against the then principal of BRD Medical College and several other doctors of the hospital.“The committee, chaired by the chief secretary has recommended initiating criminal action against the then principal of the BRD Medical College Dr Rajiv Mishra, HoD Anaesthesia Paediatric department Dr Satish, in-charge of 100-bed AES ward Dr Kafeel Khan and Pushpa Sales,” the spokesperson had said yesterday.The committee has also recommended action under the Prevention of Corruption Act against Dr Rajiv Mishra, Dr Poornima Shukla, staff of accounts department of the medical college and chief pharmacist Gajanan Jaiswal, he had said.Chief Minister Yogi Adityanath had constituted the committee under the chief secretary on August 12, a day after deaths of scores of children in the state-run hospital.
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