The name of the
shop is very important, this is not a paradox in each industry, to the store from a decent name, you can make it easier for people to remember your shop. Shop name is very particular about, the following four points is very important, want to shop to make money on the first look at the shop starting the name of the four points!
is asked to name can make customers too literally, reflect the brand represents the category or characteristics of to give expert brand impression or positive associations, such as our investment "week coot" "Tang City kitchen" and "rice sweep light" brand, it is easy to transfer the expert cognitive duck, soup hall, meal; but also help reduce the spread is in the process of asking "what is that?" To improve communication efficiency, such as "farmer spring" "Orangeate" "Zhou Heiya". Another example is Coca-Cola’s first China when translated as "bite the wax tadpole, bookstalls, then collect reward until popular in the Republic of delicious Lenovo" Coca-Cola "after translation.
orientation reaction to be consistent with the actual name of the brand positioning, the positioning error response than without. For example, "beauty" is reacted strongly to the Jiangzhe location. I observed in a shopping center: eat the Jiangzhe customers into the South Beauty Sichuan is asked, immediately exit into the side of the southern cook, and eat Sichuan customers, unless it is back, otherwise probably not in the shop, went straight to the ba. Was a vice president of South Beauty and exchanges, he supported my views unreservedly, say more than and 10 years, South beauty still to potential customers not to mind taking the trouble to explain himself is Sichuan, causing great waste of marketing resources.